The
Brief
The Twitter One Team Summit was a massive event that took place over the course of 3 days. One of the key features that had to show up at the annual event was the Twitter shop. A one stop hub to grab all of your twitter merch and more.
The Twitter team had provided us with a dynamic new branding look featuring linear stipes of jewel tone colors. We used these lines throughout the entire venue as a way of wayfinding. For store, we used the graphic sparingly so that we could lean into the more natural aesthetic of the brand. The shop space featured:
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Dynamic Entry Walls -
Checkout area -
Merch Display Shelving -
Merch Display Walls (for hanging) -
Custom Planters -
Wood vinyl flooring
info & credits
BRAND: Blavity Inc.
EVENT NAME: AfroTech Conference
LOCATION: San Francisco 2018 & Oakland 2019
AGENCY: Blueprint Studios
CONTENT CREDIT: Blueprint Studios
ROLE: Creative Director for Live Event
EXEC. PRODUCER: Jason Pulido
ART DIRECTOR: Stephanie Gaddi
PRESS: COMPLEX, Billboard, SF Chronicle, Revolt TV
DESIGN
