cashback courts

The
Brief

Chase Freedom sought to create their first fully-owned experiential campaign, connecting existing initiatives and crafting a unique NBA All-Star experience for Chase Freedom customers, basketball fans, and the Bay Area.

I joined during the proposal phase with the talented team at Think-True, an experiential agency with deep sports activation experience. As CD, I collaborated with the team to visualize numerous concepts that would achieve the brand’s goals and penetrate the market during an All-Star weekend filled with cutting-edge activations featuring top talent and tech.

Being based in the Bay Area inspired unique ideas to stand out from the competition. Ultimately, the winning concept came from my experience attending a local music festival in SF. I wondered—what if we created a festival, but replaced stages with basketball courts, each uniquely designed and tied back to the brand and its products? Thus, Cashback Courts was born.

info & credits

BRAND: Chase Freedom

EVENT NAME: Cashback Courts

LOCATION: San Francisco Bay Area for All-Star Weekend 2025

AGENCY: Think-True

CONTENT CREDIT: Think True

ROLE: Creative Strategist for Proposal Development -

Creative Director for Live Event & Pre/Post - Event Campaign

EXEC. PRODUCER: Cameron Titus

ACCOUNT LEAD: Alisha Bryant

ART DIRECTOR: Laura Hansen

PRESS: COMPLEX, Billboard, SF Chronicle, Revolt TV

pre-event campaign

I worked with the team to design a robust pre-event campaign featuring social media assets, guerrilla marketing via pop-up food trucks, mobile vehicles, and OOH placements, strategically designed to meet fans where they were.

City Hotspots: The first step was helping the team understand how the city operates during major sporting events, highlighting key hotspots and traffic flows, guiding us toward organically penetrating the market.

Mobile Marketing: Using the map of hotspots I had created, we designed pop-up food and glass trucks to build awareness and engage fans throughout the weekend.

Social Timeline: While still designing the programming elements of the event, I helped the team develop adaptable social assets that could deploy quickly, alongside video content announcing major event details, while still preserving elements of surprise and delight.

unlimited basketball

The campaign was a major success, generating lines around the corner before doors opened. I designed the space as a journey through three of the brand's cashback offerings, with each court themed accordingly and featuring next-level basketball fanfare and activities such as:

Massive Digital Court: The 5 Court referenced the brand's travel cashback, so I designed a circular court inspired by the classic basketball game "Around the World." We partnered to create one of the largest digital courts ever, letting guests shoot on an interactive floor, compete for prizes, and experience memorable moments with NBA legends Kevin Garnett and Karl Anthony-Townes.

City Views: The venue featured a stunning rooftop terrace overlooking the SF skyline. To highlight the brand’s 1.5% unlimited cashback, I pushed the graphics team design a vibrant half-court with a colorful backdrop that would frame the city views and a colorful court floor to match the energy of the games to be played.

activations & engagement

In addition to non-stop basketball gameplay, the audience got to experience next-level moments with the pros plus additional activities and spaces perfect for the gram such as:

Entry Tunnel: Before revealing the space, we wanted guests to feel like All-Stars themselves, so we created an immersive tunnel featuring mounted rims, motion lights, and custom music to hype them up for the games ahead. We challenged the client creatively with abstract patterns inspired by basketball court lines.

Photo Moments: Every event needs moments worth capturing, so we took inspiration from basketball’s iconic 3-point shot and the brand’s 3% cashback. We designed the ultimate “3-Point Photo Zone,” giving guests three unique, sharable photo experiences.

Everything Else: The brands 1.5% cashback was for "everything else" so we used that as a way to intro other amenities to round out our festival grounds incorporating amazing concessions, merch and vendor moments