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THE PARALLEL TRANSITION

The
Brief

Our first artists showcase will take a deep dive into the last 4 months of our lives. Fighting two parallel battles that resonate on a global level. Our world shifted upside down when a new epidemic called Covid 19 came onto the scene. As we fought against the new normal and adapted to concepts like social distancing, another battle continued to brew under the surface of our culture. The protest against police brutality and Race Relations was a dynamic transition out of a quarantine that left us isolated and confused.

The surfacing of new videos of heinous crimes against black citizens sparked voices around the world to stand up, and speak out. These protest were captured by some of our artist in a dynamic way. Our artist were able to create pieces that speak to this unique moment in time, and stimulate the conversation around how did we get here, and what comes next.

credits

AGENCY: VIVA Creative

CONTENT CREDIT: VIVA Creative

ROLE: Creative Director for Live Event & Pre-event Campaign

EXEC. PRODUCER: Amanda Mack

ART DIRECTOR: Venessa Cami

PRESS: Jennifer Hudson Show, VIBE, Essence, Billboard

THE ENVIRONMENT

THE EVENT

THE ART

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