STEPH CURRY'S THIRTY INK
The Brief
Stephen Curry's Thirty Ink wasn't simply building brands—it was building an ecosystem of purpose-driven companies. The challenge across multiple engagements was creating experiences that felt unified under Stephen's vision while allowing each venture to express its own identity.
The work became less about individual events and more about designing a common language people could immediately connect with.
info & credits
BRAND: Stephen Curry's Thirty Ink
EVENT NAME: Sessions & Gentleman's Cut
LOCATION: Indianapolis All-Star Weekend & New York City
AGENCY: Think-True
CONTENT CREDIT: Think-True
ROLE: Creative Director for 3 events
ART DIRECTOR: Jack Pullin
gentleman's cut - all-star weekend
A Toast to the Brand: Rather than a traditional tasting, we designed signature cocktails and a ceremonial toast led by Stephen Curry that transformed the bourbon into a shared celebration of big wins and everyday milestones.
Art as Atmosphere: Hosted inside a contemporary gallery, the experience was designed to complement—not compete with—the debut of A Toast to the Game Changers. A dimensional arrival moment and understated environmental branding framed the art while establishing Gentleman's Cut's premium identity.
gentleman's cut - nyc networking
Opening the Door: I designed a custom tabletop serving piece featuring a miniature arched doorway, transforming each bourbon pour into a ceremonial reveal that paired every sip with the story behind its ingredients and craftsmanship.
Defining the Mindset: To introduce the brand beyond the bottle, we created The Gentleman's Mindset—a modern interpretation of what it means to be a gentleman. I translated that philosophy into an oversized, book-inspired centerpiece that anchored the evening's programming and conversations.
